CRISIS AND THE INVOLVENCY

CRISIS AND THE INVOLVENCY

I am not going to tell you that saving your troubled company is a

simple thing. There is no simple solution. But there is a process

for saving the troubled company in a recession, just as there is a

process for starting a company or expanding a company, for

buying a company or selling a company. And the process for

saving the troubled company begins with drawing a line between

the crisis and the company’s illiquidity. One problem is emotional

and the other is structural. Crisis is the result of stress that

builds on itself until it becomes distress and explodes into

uncontrolled chaos.

Extracted from a book titled: RECESSION BUSINESS STRATEGIES by Prof John C. Mbuya

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