OTHER CAUSES OF ILLIQUIDITY
1. Managers think sales growth can disguise problems
within their organizations.
2. Companies are undercapitalised.
3. Managers fail to respond to the market by continually
reviewing products or services.
4. Managers fail to stay in contact with customers and to
continually ask what they want.
5. There are not enough talented people in middle
management.
6. Owners and managers become emotionally involved with
their companies.
7. Owners are not strategists, but want to do the strategists'
job.
Extracted from a book titled: RECESSION BUSINESS STRATEGIES by Prof John C. Mbuya
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