Step Three: Generating Cash
The crisis management team will turn its attention and
experience to generating a pool of cash. This will be done by
slashing expenses, selling off unused assets, sale
leasebacks of fixed assets, spin-offs of divisions,
production changes, adding new channels of distribution,
changing the terms by which customers pay and possibly
raising bridge capital. It is impossible to rehabilitate a
company without locating free cash or raising cash through a
financing. Fortunately, there are many lenders to and investors
in companies that are in a formal or information rehabilitation
process.
Extracted from a book titled: RECESSION BUSINESS STRATEGIES by Prof John C. Mbuya
Available from the following bookshops:
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